Archives For breakthrough video

Except for that 3-year break MTV took off the Breakthrough Music Video category, they had continued giving away the prize — which had been given to the likes of Spike Jonze, Michel Gondry and Chris Cunningham — until 2010, when they officially removed the category.

So I ask again, what happened to Breakthrough Music Videos?

As a reminder, I put together a list with all the winners.

If I had been picking winners (from that past post), I chose:

  • 2006 – U2 for Window in the Skies [MV]
  • 2007 – Tom Waits for Come On Up to the House [MV]
  • 2008 – Bjork for Wanderlust [MV]

For the other two years, you know I’m probably partial to SunnyHill [1], but I’ll go with Salyu’s Tadano Tomodachi [1] concept because it’s much more a production concept than a music video concept. For 2012, despite its serious hard-hitting concept [1], I would have to go with Graham Coxon’s What’ll It Take [MV] due to its imaginative execution using fan footage.

So what are some of your favorite music videos?

Here I thought that OK Go couldn’t impress me any longer.

Of course this takes forever to load, and I’m always scared it might crash my computer being so old and outdated xD but I’ve seen it a few couple times  already. I keep hitting replay. LOL

Check it out~ All Is Not Lost.

This is a strong contender for Breakthrough of 2011 xD – on a side note, WTF is up with this year’s VMA not having the Breakthrough category? I thought that was sooooooooo sad~ It’s like… I have nothing to look forward!

This is pretty good stuff…

First contender of Breakthrough MV of 2011~

You can get more info on Cold Mailman over YAM Magazine ;P

What happened to MTV Breakthrough Videos?

The VMA nominations have been announced with Lady Gaga taking the lead with a record 13 nods (10 for Bad Romance, 3 for Telephone featuring Beyonce. Plus, 5 for Video Phone by Beyonce featuring Lady Gaga). Following that, Eminem with 8 nominations for I’m Not Afraid.

Gaga also makes a record by getting Video of the Year for Bad Romance, and Telephone. Plus, they were also nominated for Best Choreography alongside Video Phone – To make that clear, that’s 3 Lady Gaga related videos in the Choreography category. Like I said, Lady Gaga is pretty much the only thing worth keeping an eye out now.

Pink, or should I say Dave Meyers [I should really get to work on my Meyers Music Video Director post] who directed the video for Funhouse, was nominated for 2 VMAs including Best Directing and Best Editing. But you should really check out how fun Please Don’t Leave Me is. Wickedly twisted.

But here we are because of the Breakthrough category, because we all know that the Breakthrough category is the only category that is or could be potentially interesting. And here was the surprise… the most likely to win this year would be the one that won Video of the Year 2009 at the UK Music Video Awards. How outdated is that for the VMA?
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OK Go does Pythagora Switch (PITAGORA SUICCHI) on steroids… and other enhancing performing substances. Released on March 1st this year… single from the album Of the Blue Colour of the Sky, the video was directed by James Frost.

But seriously, guys. This isn’t about the music, it’s all about the video. Possibly our contender for Breakthrough video of 2010~~~ I wonder if there will be any more awesome videos???

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