What happened to MTV Breakthrough Videos?
The VMA nominations have been announced with Lady Gaga taking the lead with a record 13 nods (10 for Bad Romance, 3 for Telephone featuring Beyonce. Plus, 5 for Video Phone by Beyonce featuring Lady Gaga). Following that, Eminem with 8 nominations for I’m Not Afraid.
Gaga also makes a record by getting Video of the Year for Bad Romance, and Telephone. Plus, they were also nominated for Best Choreography alongside Video Phone – To make that clear, that’s 3 Lady Gaga related videos in the Choreography category. Like I said, Lady Gaga is pretty much the only thing worth keeping an eye out now.
Pink, or should I say Dave Meyers [I should really get to work on my Meyers Music Video Director post] who directed the video for Funhouse, was nominated for 2 VMAs including Best Directing and Best Editing. But you should really check out how fun Please Don’t Leave Me is. Wickedly twisted.
But here we are because of the Breakthrough category, because we all know that the Breakthrough category is the only category that is or could be potentially interesting. And here was the surprise… the most likely to win this year would be the one that won Video of the Year 2009 at the UK Music Video Awards. How outdated is that for the VMA?
Coldplay – Strawberry Swings
https://youtu.be/Lb9X5jMofEo
Which in the end, it’s actually like a very elaborate mixture of Her Morning Elegance, with Autumn Story by the Firekites. While the other nominations are good, but rather… cute, not Breakthrough.
Dan Black – Symphonies
The Black Keys – Tighten Up
One wonders what happened to videos like OK GO’s This Too Shall Pass, or even M.I.A’s Born Free. Did they get missed in the shuffle? Or should Breakthrough videos be radio hits as well?
