Except for that 3-year break MTV took off the Breakthrough Music Video category, they had continued giving away the prize — which had been given to the likes of Spike Jonze, Michel Gondry and Chris Cunningham — until 2010, when they officially removed the category.
So I ask again, what happened to Breakthrough Music Videos?
As a reminder, I put together a list with all the winners.
If I had been picking winners (from that past post), I chose:
- 2006 – U2 for Window in the Skies [MV]
- 2007 – Tom Waits for Come On Up to the House [MV]
- 2008 – Bjork for Wanderlust [MV]
For the other two years, you know I’m probably partial to SunnyHill , but I’ll go with Salyu’s Tadano Tomodachi  concept because it’s much more a production concept than a music video concept. For 2012, despite its serious hard-hitting concept , I would have to go with Graham Coxon’s What’ll It Take [MV] due to its imaginative execution using fan footage.
So what are some of your favorite music videos?