Real vs. Fiction

It’s a tough one, isn’t it?

We’re bombarded with fiction and fantasy in nearly everything we consume… there’s something about my food, though, and I don’t like it when it’s re-touched. I’m a firm believer that food photography — as tasty as it may look like when it’s styled and re-touch — should be “as natural as possible,” then again~ that’s just me.

I believe that whatever you photograph in food, you should be able to eat it afterwards — so you don’t waste food.

I’m not against re-touching photos of food… I’ve done minor color enhancement, and I’ve definitely erase bumps or spots that may distract your attention. But I’ve eaten everything that I’ve photographed.

So my question with this McDonald’s ad is… could you eat the burger, after you’re done? If not (I seem to notice that they’re spraying something on it), why throw away a perfectly fine patty, a fine bun, fine pickles, lettuce and the slice of cheese? It’s such a waste of food… just for a photoshoot.

After we’re done photographing a model, we don’t throw her away.