Remembering Breakthrough Music Videos

Except for that 3-year break MTV took off the Breakthrough Music Video category, they had continued giving away the prize — which had been given to the likes of Spike Jonze, Michel Gondry and Chris Cunningham — until 2010, when they officially removed the category.

So I ask again, what happened to Breakthrough Music Videos?

As a reminder, I put together a list with all the winners.

If I had been picking winners (from that past post), I chose:

  • 2006 – U2 for Window in the Skies [MV]
  • 2007 – Tom Waits for Come On Up to the House [MV]
  • 2008 – Bjork for Wanderlust [MV]

For the other two years, you know I’m probably partial to SunnyHill [1], but I’ll go with Salyu’s Tadano Tomodachi [1] concept because it’s much more a production concept than a music video concept. For 2012, despite its serious hard-hitting concept [1], I would have to go with Graham Coxon’s What’ll It Take [MV] due to its imaginative execution using fan footage.

So what are some of your favorite music videos?

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  1. Another VMA 2008 – What Happened to Breakthrough Videos? | personal.amy-wong.com - A Blog by Amy Wong. - March 28, 2013

    […] Playlist of all Breakthrough Winners. […]

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