Amy the celebrity-endorsements-don’t-work-on-me is back XD and must reveal that now I drink much more caffeine than before (I blame Turkish coffee) and I’ve been drinking Soju. Damn it, Korea. And I begin talking about drinks because Yu-chan has a brand new sponsor in Asahi for their Asahi Mogitate (ã‚¢ã‚µãƒ’ã‚‚ãŽãŸã¦) campaign. “Mogitate” means “fresh-picked,” and it’s the name of their new ‘ready-to-drink’ (RTD) product— Chuuhai aimed at women. The err… Drinks Association in Australia (?) has a really explanatory post on Asahi’s road to design the perfect RTD that women (and men) want to buy.
I didn’t know the beer market in Japan had been shrinking. This is first news to me. Recommended watch: The Birth of Sake. Also, you gotta read about the Japanese whisky market and prices. Japan and their collectors’ stuff.
Chuuhai, on the other hand~~~
I do wonder if Yu-chan still sponsors Kirin xD
Here’s the most recent one titled Mogitate and Summer Veggies Curry (ã‚‚ãŽãŸã¦ã¨å¤é‡Žèœã‚«ãƒ¬ãƒ¼)
There’s also a Making Of xD
The first one out back in early May is called Mogitate and Young Bamboo Shoots (ã‚‚ãŽãŸã¦ã¨ç™½åãŸã‘ã®ã“) after the break~
Apparently the Shirako Takenoko is the bamboo shoot that you need to dug up from way below, so it’s the most recent or freshest shoot before it starts peaking from the ground. Damn, it’s also expensive LOL Near $100 bucks per shoot. I’ve learned a lot today.