I think Kawaii Joyuu will explain it better,
Do you know the latest buzzword “Mori Girl”? It’s a term that got created in the mixi community, a huge social networking system and one of the most visited Japanese sites in the Internet. The general definition would be a “a girl who seems to be/live in a forest”, describing a girl who would fit more into a forest rather than into a city.
“She has to like fashion that’s natural, but also a bit quirky” or “She wears a lot of dresses that have a loose or comfortable feeling to them”, to name a few of the opinions. The difficulty is that the girl should like “natural clothes”
They did a ranking, in which Yu had nearly 50% of all the votes, pulling a head (for the first time?) of Aoi Miyazaki and Juri Ueno. Also on the list, Mikako Ichikawa – who I think looks amazing with hair pulled up *points to Atsu-hime* And YAY! for the Top 3~~~ xD
Anyway, spoon magazine did a whole issue on it on March. =D
I should use the cover, but this is my favorite shot. xD
Slightly bigger versions here.
Thanks to user mfmash~