Yu Aoi, a Mori Girl?

September 2, 2009 — 20 Comments

I think Kawaii Joyuu will explain it better,

Do you know the latest buzzword “Mori Girl”? It’s a term that got created in the mixi community, a huge social networking system and one of the most visited Japanese sites in the Internet. The general definition would be a “a girl who seems to be/live in a forest”, describing a girl who would fit more into a forest rather than into a city.

“She has to like fashion that’s natural, but also a bit quirky” or “She wears a lot of dresses that have a loose or comfortable feeling to them”, to name a few of the opinions. The difficulty is that the girl should like “natural clothes”

They did a ranking, in which Yu had nearly 50% of all the votes, pulling a head (for the first time?) of Aoi Miyazaki and Juri Ueno. Also on the list, Mikako Ichikawa – who I think looks amazing with hair pulled up *points to Atsu-hime* And YAY! for the Top 3~~~ xD

Anyway, spoon magazine did a whole issue on it on March. =D

spoon magazine - mori girl

I should use the cover, but this is my favorite shot. xD

spoon magazine - mori girl

spoon magazine - mori girl

spoon magazine - mori girl

spoon magazine - mori girl

spoon magazine - mori girl

spoon magazine - mori girl

spoon magazine - mori girl

spoon magazine - mori girl

spoon magazine - mori girl

spoon magazine - mori girl

spoon magazine - mori girl

Slightly bigger versions here.
Thanks to user mfmash~

20 responses to Yu Aoi, a Mori Girl?

  1. LOL
    Japanese and their expressions..
    But I agree Yu looks so cute in the forest, as we say in Sweden
    En riktig troll unge!

  2. LOL!
    the Japanese and their lists…
    as long as they keep making nifty photos…

  3. This is nice and all, but I wish she did something more constructive with her time like I dunno…..make movies! Do you think she’s still getting offered roles and just turning them down or do you think she’s not getting any love from the film industry anymore?

    I can’t wait to come here and find out that she signed up to do another film. That would be the day!

  4. hahaha, the comment is spot on xD

    “I wish she did something more constructive with her time like I dunno…..make movies!”

    No movies announced for 2010, except for Otouto which is set to open in January. Hmm… maybe she’s taking a sabbatical year, which would suck for us.

  5. Yu Aoi looks so gentle and pretty in this fashion. She makes me wanna wear earthly colored clothes ans floral dresses really badly >w<;;

  6. I like her more rocking xD
    but oh well…

  7. I love this style <3

  8. In some of the photos she seems uncomfortable with the outfits. I guess in her mind, she is secretly rebelling to all the fuss of being labeled something such a mori girl.

  9. Mori should always be done looking more like a fairy spirit or sort of pioneer-esque look to it, OR medieval in my opinion (like, old almost ghostlike look going on). To me it sometimes gets a little too thrift store-esque and then runs the risk of looking like a Seattle hipster’s girlfriend, or even worse, just plain lame. This is really nice though.

    • @octopusrave, I don’t particularly understand/dig the Mori Girl look… but, LOL @ the Seattle Hipster’s Girlfriend comment. I thought Mori was out, though. Right?

Trackbacks and Pingbacks:

  1. personal.amy-wong.com – A Blog by Amy Wong. » Blog Archive » Sudden Yu Aoi Searches - September 20, 2009

    […] in case you were interested in the term Mori Girl, I found a GREAT post talking about it… from the same blog where I found all about Gutai […]

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    […] From Spoon editiorial […]

  3. personal.amy-wong.com – A Blog by Amy Wong. » Blog Archive » Yu Aoi for So-En Magazine (re-post) - March 13, 2010

    […] Photos by Mie Morimoto, but you know~ It’s all about the style in this one, right? Stylist: Junko Kobashi Hair & Makeup: Takayuki Miyamori [who also did Yu as a Mori Girl] […]

  4. personal.amy-wong.com – A Blog by Amy Wong. » Blog Archive » T.O.P for Vogue – Dream of Tin Drum - May 19, 2010

    […] Julz reporting with these hot photos of TOP. and I had a vision of him with my favorite Mori Girl. […]

  5. personal.amy-wong.com – A Blog by Amy Wong. » Blog Archive » Mori Girl: Fashion and Lifestyle Blog - June 1, 2010

    […] (as in clothing) is not my forte — I could fight you on photography, though — but Yu Aoi is the crowned Mori Girl, it seems. And Mori Girl: fashion and lifestyle of girls in the forest is just dedicated to it, I […]

  6. personal.amy-wong.com – A Blog by Amy Wong. » Blog Archive » Mia Wasikowska… kind of a Mori Girl - October 24, 2010

    […] as a girly girl that I can be, I got giddy watching Alice… and Wasikowska has struck me as a Mori Girl. The general definition would be a “a girl who seems to be/live in a forest”, describing a girl […]

  7. personal.amy-wong.com – A Blog by Amy Wong. » Blog Archive » Yu Aoi’s Updated Wiki Entry - May 16, 2011

    […] spoon March 2009 […]

  8. Yu Aoi Updated Wiki Entry #2 | personal.amy-wong.com - A Blog by Amy Wong. - May 16, 2013

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  9. Holy Aoi Yu, Jo Eun-Hee | personal.amy-wong.com - A Blog by Amy Wong. - November 9, 2014

    […] switched styles and has been sporting different hair, and has sorta moved on from her Mori Girl […]

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