When did this become NOT the norm for American pop music videos?

I know music video’s budgets have skyrocketed [1] — as of 2012 MJ and Janet’s Scream [MV] directed by Mark Romanek was still the most expensive music video ever made at $7M USD~~~ adjusted to nearly $11M USD nowadays. In fact, 8 of the Top10 Most Expensive Music Videos are of the 90s, lead by Madonna and Michael Jackson. Though, I still find it unbelievable that Mariah Carey’s Heartbreaker [MV] cost $2.5M USD. That’s just gotta be money not well spent.

Instead, Dominic Sena made this… fairly simple quite rocking and powerful music video.

Also, overreaching here since this MV is from 1989, but did the award circles in 1990 ;P