We have been talking about Mobile Phone Dramas for a while here… a little more than half a year.
Then there’s Mobile Phone Dramas. Sort of a hybrid between a series and commercials.. or other PR material, maybe a mix between short films and commercials that end up becoming a movie…
While Asia is taking product placement and marketing to a whole new level, here… they try to shove ads and other silly commercials on printed media. And more commercial time. And more clicking banners.
It seems BeeTV, which focuses on broadcasting dramas through cellphone carrier DoCoMo, has grown into more than 1 million subscribers paying $3 a month to watch this 5min pieces. Dude, that’s $3M a month for roughly 30min of footage in a cellphone.
Hollywood is jealous.
BeeTV broadcasts more than 20 short programs in eight genres like drama, music and comedy and plans to add shows on cooking, fashion and beauty for a total of more than 50 programs. The two most-popular are drama series “Love Letter in Five Years” and “Death Game Park.”
Some of BeeTV’s more popular shows are later released on DVD. The saucy drama series “Women Have Fun Twice,” starring five well-known actresses, will be screened in late June at the Taipei Film Festival after the number of episodes downloaded hit 900 million, a BeeTV record.
via Japan Now.
Women Have Fun Twice is that Asami Mizukawa mobile phone drama I was telling you about. And, OMG! It’s going to be screened at the Taipei Film Fest? Jealous!
I am eating up all this commercial stuff. Geez, and I don’t even own a cellphone. xD
I am not prepared for this type of marketing~