There’s a very great interview with Bruno Maag about his er… dislike of the use of Helvetica. I, for one, don’t mind Helvetica as you can see, but I try to use other type when it fits. A friend of mine told me “When in doubt, use Helvetica”. I personally agree with Maag when he talks about Univers, it’s very clean and very helpful for reading. I also think that Helvetica’s quirks gives it the warmth he mentions.
Patrick Burgoyne: Bruno, where does your deep-seated hatred of Helvetica come from? Isn’t hating Helvetica pointless? It’s like air or vanilla ice cream, it’s just there…
Bruno Maag: That’s the point, it is vanilla ice cream.
My fave type is Futura, though. I like the roundy-ness xD
But when it fits, it fits. LOL
Read the whole thing over at Creative Review.