China’s Plan to Fight Piracy

June 2, 2010 — Leave a comment

In an effort to attract more Western musicians and firms, China is building three national music industry parks, serving as performance stages and platforms where musicians from around the world could get together to collaborate, located in Beijing, Shanghai and Guangdong.

But of course, in order to attract Western musicians and firms, they need to tackle piracy.

With programs like the ones 88TC88.com [musicdish.com] are offering for Western acts to get packages translated into Chinese to enter the market, the government is trying to develop a system that will not only help artists get their royalties, but also protect Chinese arts.

Until relatively recently, copyright in China was illegal. All intellectual property belonged to the people, ie. government. If you wrote a book for example, the government would ‘own’ it and reap any ‘profits,’ while providing the author with a salary, housing, medical and education. So when some rant on about piracy or the lack of enforcement, this should be put in context. The Copyright Law of the People’s Republic of China was adopted in 1990 – we in the US on the other hand have had a Copyright Act on the books since 1790 and we still can’t seem to get it right!

On the other hand, the government does often seem capricious in its enforcement of copyright. They like to point to last year’s shutdown of 200 pirate movie sites, including the largest video BitTorrent site. It just so happens though that the crackdown coincided oh so nicely with the launch of CCTV’s major online video initiative. Nor is it clears whether the shutdown didn’t have more to do with fighting pornography – a much bigger taboo for the government – rather than piracy. Having said that though, the fact is that for both economic and diplomatic/political reasons, the Chinese government will increasingly get serious, get tough and tackle the IP issue in the broad sense, not just piracy.

What’s gonna be their system?

The Chinese government will use watermarking technology to embed a unique code into every creative works released – music, film, graphic,… – allowing the government to easily identify, fine and shut down websites peddling pirated material as well as track all plays for royalty collection and disbursement.

all via MusicDish.

Which is already happening when you upload things on YouTube or some file sharing website. Things get deleted, and accounts get shut down. However, coming from China. This is huge.

Look, I am all for China protecting its artists, as long as me as a user NOT in China, is able to have access to their content. I listen to a lot of music in Chinese, which I wouldn’t be doing if it weren’t for illegal downloads in the first place. I wouldn’t own albums by LeeHom Wang, or all of Bibi’s discography if I hadn’t downloaded their albums.

I wouldn’t know about Yuguo or Chang Shilei or Milk @ Coffee.

You know, I use Haoting to stream music now, but some of the artists I just named don’t even show up there. Also, you guys… it would be really awesome if there was an option for language. LOL

Okay, having said that~ I know I support downloads, but I also support paying for the stuff YOU consider to be good. I am not telling you what you should pay for, but I want you to make a conscious decision about paying for the content you deem good enough for your money. If you think such star or group is the best, and that they/he/she deserves your money, make an effort to buy anything by them. It doesn’t have to be the $30 USD import album, it can be the $15 USD poster.

Please, do not tell me this album by this artist is the best of all time, if you haven’t paid for it. If you love it that much, you should buy it… unless it’s already out of print, of course. Don’t tell me this movie is a film that changed your life, if you have it as a pirated copy. You don’t have to have a 100 disc collection, but if you really think that piece of art… being anything from music, to movies or photographs or sculptures… if they made a difference to you, please buy it.

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