First, WTF is Vevo, right?
Unless you’ve been looking for a music video by an artist sign by one of the few record companies that have signed deals with Vevo, chances are you haven’t even seen the Vevo logo.
Vevo started out with a celebrity packed opening, yet bumpy. Some of the musicians that day were Lady Gaga, Rhianna, Mariah, Taylor Swift, and even Justin Timberlake… but nobody cares if your platform is buggy. Users complained of slow “buffering” times, wondering why it was buffering instead of streaming. International users were shown a big splash saying they couldn’t use Vevo because it was only for US residents, however, some US users were also given the big splash for no apparent reason.
In short, very few people like Vevo for one reason or the other.
Some can’t use it, some others hate the waiting, others hate the buggy player, others hate the loading time, others (those who get to use it) hate the music collection… you know, since there are no indie labels.
Then, YouTube began using specific Vevo links, which seems to work for non-US users. However, loading times are still an issue. Add to that that it seems to be very random when it decides to not let non-US users watch videos. For example, I can watch some videos on my WinXP computer, but I can’t wtch them on the Vista I’ve got at home. Both are same location, and same internet connection. What gives?
Add to that International viewing.