I get it, social media is hot right now.

I’ve seen it working… sometimes, but I’ve also seen it rendered pretty useless.

I know the importance of Social Media for up and coming stars, and I’m all for them having Twitter accounts, Facebook Groups, MySpace accounts, etc. Even if I think creating your OWN Facebook Fan Page is a bit lame. I mean it. It’s called a fan page for something. It’s meant to be handle by fans, not you.

It’s like creating your own Fan Site. I really like it when stars work with their fans on their fansites, but don’t open a website and call it a Fansite. Call it Star Name Official, but not a Fansite. Just saying.

I understand the importance of Social Media and the rise of some people, especially independent artists. I actually think it works great. But I don’t suggest all my clients getting Social Media accounts, especially if these clients are already well established people and pride themselves for their traditional values and their quality.

Off-topic example, Bjork’s a great performer. She’s a visually stunning artists, and she’s well respected. She’s got a very useful website with great info and media material from photos, videos, tour info, etc. Perfect website, but her Twitter is pretty… not… useful. Her MySpace is okay-ish… and her YouTube account should be useful (even if YouTube deletes some of the stuff, WTF right?), but her Twitter is kind of a waste. Probably just because her label requires her to get a Twitter account.

Bjork doesn’t need to talk to us about her project, I think she just wants to live her life normally without people fawning over her whenever they see her, so she doesn’t need to have # of Followers trying to send her tweets about what she had for dinner, or telling her how ROCKING she is.

On the other hand there’s Tom Cruise. He’s got more than 100k Following him, but it’s only the webmaster talking. Again, why? Because Tom Cruise doesn’t really need a Twitter account, but he wants to be hip (he’s management requires him now?) so he gets his official Tom Cruise Twitter account.

So yes, Social Media is okay, but not everyone needs to get into it.

It’s hard when all clients go to you telling you “I need to get into Facebook/Twitter” and when you ask, “Sure, what do you plan to make with it?” They only tell you “I don’t care. I just need to get into it.” Please, don’t make me waste my time. If you’re going to do this, you’d better do it right. You hire a Social Media team, and you get them to work it. I ain’t gonna be handling those for free.

I have already talked about this whole Social Media with Julz when she went to Japan, and I told her how I would use a Twitter account, but I don’t feel like I need an account now. Many of my friends do, but most of them just have it laying around there. Funny thing is, all of them are designers.

btw, I do love Fictitious characters tweets. LOL
As long as they are funny. I still wanna work on that Twittermovie.
Anyone would be interested? I’ve got too many projects lying around.
And I need cash. <- this is a plea for Ad revenues.