So… back in April, Toyota released a series of animated short (commercials) called PES: Peace Eco Smile, which followed an alien who fell in love with an earthling, and at the same time showing you the wonderful things about their cars. The animation was in charge of Studio 4C and it looked pretty darn awesome [watch all the clips here].
Turns out Mercedes Benz also has a animated short commercial called Next A-Class, which follows a girl who is after the perfect bowl of ramen and gets two other guys to get on the mission…
Two different demographics, similar ways to get you to buy a car.
Which one would you choose?