Surprise!
Thanks to JK for the heads up…
In this documentary film, Elliot Urcuhuaranga explains the origins of the Chicha visual language and how his father handed down the secrets of the unique process used to make the posters
I don’t think the subtitles are all that precise, but they work.
Also, I think CR is being overly generic with the term “Latin”, and their description of the music genre.