Is it cool to be Stupid?

January 22, 2010 — Leave a comment

At least it could be…

Diesel Stupid PhilosophyLike balloons, we are filled with hopes and dreams. But. Over time a single sentence creeps into our lives. Don’t be stupid. It’s the crusher of possibility. It’s the worlds greatest deflator. The world is full of smart people. Doing all kind of smart things… Thats smart.  Well, we’re with stupid. Stupid is the relentless pursuit of a regret free life. Smart may have the brains…but stupid has the balls. The smart might recognize things for how they are. The stupid see things for how they could be. Smart critiques. Stupid creates. The fact is if we didnt have stupid thoughts wed have no interesting thoughts at all. Smart may have the plans… but stupid has the stories.  Smart may have the authority but stupid has one hell of a hangover. Its not smart to take risks… Its stupid.  To be stupid is to be brave. The stupid isnt afraid to fail. The stupid know there are worse things than failure… like not even trying.  Smart had one good idea, and that idea was stupid. You can’t outsmart stupid. So don’t even try. Remember only stupid can be truly brilliant.


Sounds kind of okay like this… (kind of) but what does sticking your head in the mailbox or photographing your pussy in the wild African Savannah have to do with “our hopes and dreams”?

Do we really need to “glamorize” the word stupid in a society that seems to become more stupid and shallow? Obviously, the word stupid isn’t intended to mean “idiot”, but in any case it only proves that the message isn’t clear enough to leave a positive message.

I don’t think we need an ad that promotes being stupid in a society that already values looks over smarts. Yes, be spontaneous, be innocent, believe in everything you want to believe, but don’t ever Be Stupid.

What do you think? Success or Fail? My friends seem to like it… I am baffled. With things like “they get you to talk about it” – is the intention of Diesel that or give its brand a good image? Because I hate sensationalism…

Anyway, you can view more of the ads and other opinions through:
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