Gulaab Gang is set to open next week (and I’m jealous of you), so they’re heavy on their online promotion. I don’t know how heavy the promotion in India (posters, billboards, tv ads, etc) actually is, but I supposed the production is hoping for a decent opening overseas in the limited regions (I suppose).
Besides the Koffee with Karan epi  — from which I ended up reading a bit more on Juhi — Madhuri Dixit has turned up in this YouTuber’s channel- known as Superwoman — in an episode titled What Bollywood Has Taught Me. It’s funny business if you know all the references, of course.
They’ve also been posting Behind the Scenes clips , as well as the mandatory Jukebox . And of course, I just spoiled myself with the Juhi clip. It’s sorta been my way of watching Indian films, just go blind and be surprised. That’s one of the reasons I didn’t like Mr. India because I was all spoiled with the best bits featuring Sridevi.
Anyway, the clip made me wonder about the perception of anti-heroes and ‘bad guys’ on India films, and how that may have affected Juhi’s decision to play a negative role. I’ve also watched Kareena Kapoor’s Heroine which made me shrug at how sucky it is to be a heroine (anywhere in the world). In terms of acting, it feels like the filmmakers had a bit more confidence in Juhi’s abilities and charisma to play a bad guy. In the end, she seemed to have had fun.
I hope the film is good business.