There’s no gain without Wayne, or there’s no pain without Wayne. I know it’s something like that. It’s been years since I first heard Wayne Isham saying that on one of those episodes of MTV’s Making the Video, back when making a video was very important for MTV.

Wayne Isham was another name that really popped up when I spent all day watching MTV. If I could describe Isham’s music video style with one word, it would be “woosh!” even though that’s not a word. His videos captured a very energetic vibe with fast cuts and, what I call fade-in wooshes — it’s when Isham would be focusing his camera on the singer/group and there would be a fade-in from one shot to the next one that made it seem like pushing in or away from the subject in a very funky way.

Of course, the best way to understand that woosh concept is to see it in action. For instance, those fast cuts are very prominents on Metallica’s video of I Disappear (from the Mission Impossible II OST) xD Continue Reading…