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Remembering Breakthrough Music Videos

Except for that 3-year break MTV took off the Breakthrough Music Video category, they had continued giving away the prize — which had been given to the likes of Spike Jonze, Michel Gondry and Chris Cunningham — until 2010, when they officially removed the category.

So I ask again, what happened to Breakthrough Music Videos?

As a reminder, I put together a list with all the winners.

[iframe width=”580″ height=”326″ src=”https://www.youtube.com/embed/videoseries?list=PLE88395EDFAA954B7″ /]

If I had been picking winners (from that past post), I chose:

2006 – U2 for Window in the Skies [MV]
2007 – Tom Waits for Come On Up to the House [MV]
2008 – Bjork for Wanderlust [MV]

For the other two years, you know I’m probably partial to SunnyHill [1], but I’ll go with Salyu’s Tadano Tomodachi [1] concept because it’s much more a production concept than a music video concept. For 2012, despite its serious hard-hitting concept [1], I would have to go with Graham Coxon’s What’ll It Take [MV] due to its imaginative execution using fan footage.

So what are some of your favorite music videos?

Posted on March 28, 2013 In English, Music, Music Videos, Sharing, Television awards, bjork, breakthrough video, coldplay, fatboy slim, franz ferdinand, jamiroquai, mtv, music video, red hot chili peppers, salyu, sunnyhill, u2, vma, white stripes, why the 90's ruled

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Music Video Director: Joseph Kahn

Whenever I think about Joseph Kahn, I… well, now I think about stupid Torque, while my friend complained that he paid to watch the film and fell asleep. Yup, Torque’s one of those film I try to block for the sake of the Kahn – because the Kahn is a pretty kick-ass music video director.

Before I ever EVER turned into the teenage girl that knew (and still knows) the lyrics to the Backstreet Boys songs, and before the Kahn blew me away with Everybody (Backstreet’s Back) — which remains my dad’s fave BSB song and video. MY DAD who rocks xD — before all of that, I was blown away by Brandy and Monica’s The Boy is Mine. Not because I knew the lyrics… I didn’t. I didn’t know English then~ I just looked at them and doing the sing-off which I didn’t understand, and watched the clips of the video on Frecuencia Latina’s Ayer y Hoy. I found it fascinating.

Of course, then I got cable… and I got MTV, and I became a BSB fan and learned English. And Everybody (Backstreet’s Back) is a bloody good pop music video. Of course it’s got tinges of Michael Jackson, that’s why it’s so good. Mind you, Nick’s mummy , Brian’s werewolf, Howie’s vamp and AJ’s Phantom are kinda lame, but Kevin’s Dr. Jekyll/Mr. Hyde more than make up for anything. And that group sync dance, ahh… they don’t make them like that no more.