Amy the celebrity-endorsements-don’t-work-on-me is back XD and must reveal that now I drink much more caffeine than before (I blame Turkish coffee) and I’ve been drinking Soju. Damn it, Korea. And I begin talking about drinks because Yu-chan has a brand new sponsor in Asahi for their Asahi Mogitate (アサヒもぎたて) campaign. “Mogitate” means “fresh-picked,” and it’s the name of their new ‘ready-to-drink’ (RTD) product— Chuuhai aimed at women. The err… Drinks Association in Australia (?) has a really explanatory post on Asahi’s road to design the perfect RTD that women (and men) want to buy.
I didn’t know the beer market in Japan had been shrinking. This is first news to me. Recommended watch: The Birth of Sake. Also, you gotta read about the Japanese whisky market and prices. Japan and their collectors’ stuff.
Chuuhai, on the other hand~~~
I do wonder if Yu-chan still sponsors Kirin xD
Here’s the most recent one titled Mogitate and Summer Veggies Curry (もぎたてと夏野菜カレー)
There’s also a Making Of xD
The first one out back in early May is called Mogitate and Young Bamboo Shoots (もぎたてと白子たけのこ) after the break~