Farah Khan’s and Shahrukh Khan’s latest Happy New Year [Español] just hit the market officially with VOD… or as they’re calling it DTF (Direct to Fans), which is less technical and much more personal. It’s also way cheaper than regular VOD too, which usually charges $5USD per one-time stream or 4-5-day rental. You basically get to download the movie for that price. I’m just supposing it’s subtitled (being aimed at all markets except India and China), but I could be supposing erroneously [1].

No cons, just pros really. It would have been much cooler and much more trailblazing if this had happened on opening week (or the week later), but it’s something. I’m just hoping UTV (EROSNOW had its one moment with the pretty horrible Lekar Hum Deewana Dil) gets their shit together with the distribution of films like Haider and PK, really because those two are my bias at the moment. Imagine if more European and other big Asian movies did the same. Isn’t THAT what they want? Piece of the Hollywood pie? You need to indoctrinate people first, get them on the habit of watching you. Hollywood’s been doing this to us for the past 70 years.

Here’s the link.