Tag: social media

  • TheAuteurs Turns into MUBI

    First reaction was a shriek. What the hell had happened to my TheAuteurs.com account? Well, it had just turned into a MUBI account instead.

    From indieWIRE;

    It had to happen. The cinephile site The Auteurs has changed its name.

    …

    Cakarel wants to grow members into the millions. So he went on a quest for a new name. He called on ad agencies all over the world to find a simple, easily-typed name. “Find me my global brand, my Sony,” he told them. It took nine months, but finally an agency in Tokyo knew they had found the name. Mubi.

    The word “movie” is mispronounced in many cultures that have trouble with the letter V. It isn’t a word in any language. It is a city in Nigeria. And Cakarel plans to make that city the movie-lover capital of the world.

    Even if finding out about the change of names through indieWIRE and not TheAuteurs itself is just a little offensive, I could understand a change in branding. However, the change in brand seems to be a complete move towards the mainstream market to attract more members, who aren’t necessarily interested in auteur-driven films, and hence wouldn’t know how to type “auteur” in the first place… than a re-brand to actually make the product better for its core audience. It’s like Inca Kola trying to be hip and cool, when it doesn’t taste the same.

    With this “strategic” branding idea, they have stirred up their community by having many users complaining about the change of name, and those who aren’t complaining? Well, they are indifferent to the change. Overall feedback seems to be quite negative so it has prompted forum boards by now-MUBI Efe (Cakarel) titled “Why did we change our name to MUBI”

    The most interesting part of it all, is their deals with the Sao Paulo Film Fest to stream their films — and possible future deals with the likes of Tribeca — and deals with Cannes.

    Let’s just hope they continue to focus on Silents, Foreign Films, Classic Films and other hard to watch films, and/or other hard to find for people to share with, than mainstream Hollywood films.

  • The State of the Internet by Jesse Thomas

    Let’s take a moment to learn a little bit more about
    what the Internet is today…

  • Some Talk about Social Media

    I get it, social media is hot right now.

    I’ve seen it working… sometimes, but I’ve also seen it rendered pretty useless.

    I know the importance of Social Media for up and coming stars, and I’m all for them having Twitter accounts, Facebook Groups, MySpace accounts, etc. Even if I think creating your OWN Facebook Fan Page is a bit lame. I mean it. It’s called a fan page for something. It’s meant to be handle by fans, not you.

    It’s like creating your own Fan Site. I really like it when stars work with their fans on their fansites, but don’t open a website and call it a Fansite. Call it Star Name Official, but not a Fansite. Just saying.

    I understand the importance of Social Media and the rise of some people, especially independent artists. I actually think it works great. But I don’t suggest all my clients getting Social Media accounts, especially if these clients are already well established people and pride themselves for their traditional values and their quality.

    Off-topic example, Bjork’s a great performer. She’s a visually stunning artists, and she’s well respected. She’s got a very useful website with great info and media material from photos, videos, tour info, etc. Perfect website, but her Twitter is pretty… not… useful. Her MySpace is okay-ish… and her YouTube account should be useful (even if YouTube deletes some of the stuff, WTF right?), but her Twitter is kind of a waste. Probably just because her label requires her to get a Twitter account.

    Bjork doesn’t need to talk to us about her project, I think she just wants to live her life normally without people fawning over her whenever they see her, so she doesn’t need to have # of Followers trying to send her tweets about what she had for dinner, or telling her how ROCKING she is.

    On the other hand there’s Tom Cruise. He’s got more than 100k Following him, but it’s only the webmaster talking. Again, why? Because Tom Cruise doesn’t really need a Twitter account, but he wants to be hip (he’s management requires him now?) so he gets his official Tom Cruise Twitter account.

    So yes, Social Media is okay, but not everyone needs to get into it.

    It’s hard when all clients go to you telling you “I need to get into Facebook/Twitter” and when you ask, “Sure, what do you plan to make with it?” They only tell you “I don’t care. I just need to get into it.” Please, don’t make me waste my time. If you’re going to do this, you’d better do it right. You hire a Social Media team, and you get them to work it. I ain’t gonna be handling those for free.

    I have already talked about this whole Social Media with Julz when she went to Japan, and I told her how I would use a Twitter account, but I don’t feel like I need an account now. Many of my friends do, but most of them just have it laying around there. Funny thing is, all of them are designers.

    btw, I do love Fictitious characters tweets. LOL
    As long as they are funny. I still wanna work on that Twittermovie.
    Anyone would be interested? I’ve got too many projects lying around.
    And I need cash. <- this is a plea for Ad revenues.

  • using Posterous

    aha…
    let’s see how this works.
    posting to blog, fb and Flickr… though, no image to upload.
    though, I should… let’s add that blinking gif.

    amy

    —

    /* edit*/

    Well, I did various test posts through Posterous with my FB and Flickr accounts… and of course, WordPress, which seems dandy. Won’t really be using it much, unless I’m away and stuff. There’s not much point to doing it when I can access my blogs and all other accounts.

    Perfect tool for travel blogging! *hint to you, Julz*

    or event blogging… almost works as Twitter, but better. Because you can post to Twitter, and Blogs and all… ALL, at the same time. Easy breezy~~~

    The only thing I can’t control is categories and tags. I wonder~~~

  • More February LivingSocial

    Meh~ screencapped my other ones as well…

    LivingSocial: Books

    (more…)

  • TV Application for Facebook?

    Slowly, I have been noticing that Flixster is one of my favorite and most used, if not THE most used application I’ve got going on my Facebook profile. It’s not that I love their website, but I like how handy it is on Facebook (I’m still an IMDb user at heart xD) (more…)

  • Flixster Quiz Score is BS!

    LOL’!

    For real, did a quiz a while ago (meaning 2 days) – and supposedly got top scores!

    wtf_is_this_no_topscore.jpg

    See there… 100% in 1min 35secs… WTF is that! Feeling cheated xD

  • My blog re-opened!

    Hello, everyone~~~

    Welcome back from the dead!!! Yes, I have decided to re-open my blog once again, because I need the chance to rant every now and again. Gosh it’s been over 6 months since the last time I did something in here. I have been blogging a bit in MySpace, but it is not the same, as having my own. As you can see, I have adapted this, so I can use WordPress to update and keep things in order, coz holy frijole- it was such a pain in the ass to update before.

    So I’ll be back in a few, to rant about the things that I want to rant about, and if by any chance you don’t agree with my thinking, you can leave a civilized comment in here, otherwise – just FUCK OFF.