Archives For print

I knew I enjoyed All About Love and A Simple Life, so I had some of Ann Hui’s filmography on my to-watch list that I’ve been going through for my Best of the Decade post. It turned out I LOVED The Way We Are, Boat People blew me away, and The Goddess of Mercy made me squee for Zhao Wei some more.

With the release of this prettyful poster for Ann Hui’s dream project The Golden Era (黄金时代), which supposedly has taken her 40 years to fulfill [1], the movie has just shot right up to my most expected movies.

the-golden-era-ann-hui

‘Tis a thing of beauty.

3D printers keep popping up in news. This time around with Yahoo! Japan developing a fancy module that includes a 3D printer that fuses the visual experience of searching for information with the tactile results of 3D printing for children who have sight impediments.

It’s called Hands on Search (さわれる検索), also read as Sawareru Kensaku.

More info on the Sawareru website.

For a few couple of years already, people have been calling on the death of printed paper. And in all honesty, I rarely print stuff for myself — a vast majority of printed documents refer to letterhead letters, which I usually just send on PDF by email. But if I’m printing something, it’s got something to do with branded documentation.

We’ve talked about e-paper [1], digital newspapers, and Samsung’s flexible screens [1] are coming. People are supposedly using smartphones and are all over iPads, as sales for PCs are down dramatically as times flies by. Yet, people apparently still print stuff. At least that’s the premise for this project:

For a long time, people have been playing around with interactive tables [1][2][3][4][5], though I don’t know anyone who can afford one. The guys from Fujitsu Laboratories seem to be aiming at consumer-range products. And though it may sound and look cool that you can turn all your printed documents into something digital and interact with it, wouldn’t it mean that your page with video included has already been digitally design?

There’s digital pop-up books!

creative-sandbox

Of course, there ARE elements in our everyday life that aren’t digital — doodled post-it notes (I can’t think of anything else other than notes). The rest, they wouldn’t have been embedded elements on your digital source document. The question is, why print it?

It’s crazy how technology has developed in the past 20 years. The latest consumer craze? 3D printing, of course! It hasn’t only been featured on shows (with a special mention on The Big Bang Theory), but it’s been used in a broad variety of ways [1]. Miniatures of yourself [1], your face in chocolate [1], miniature of yourself in gummy [1], or candy [1].

Its most striking use, because of its practicality, was how they used 3D Printing in the making of ParaNorman. Technically speaking, it was that usual “wow, why didn’t anyone else think of this before?” Printing the many faces needed to be able to animate your stop-motion movie. It gets the consistency so your animation doesn’t get blotches, and you get incredible detail (I LOVE THE LIGHT GOING THROUGH NORMAN’S EARS).

The question that arises is- if they print the faces needed to animate, once they’ve done the movements in a CG environment. Is it stop-motion? Mixed media is more common than ever. There was a lot of special effects in ParaNorman, especially in its incredibly visual last arc, but the film is still considered stop-motion. So how much use of the computer do you need to have for it to not be stop-motion?

Smart QR code print ad.

tattoo-artist-ad-berrge

Advertising Agency: BÜRO, Istanbul, Turkey
Creative Directors: Ilker Zaharya, Esra Ayas Özalp
Art Director: Nilüfer Abaylı
Copywriter: Ceren Orun

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