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O.o

Try it out yourself~

Nobody knows what it is really, but Cinematical thinks it’s footage released by Warner to test the audiences. And from the comments, people like it. I dig. Totally freaked me out. Wanna watch more.

Right?

Buried Motion Poster

May 22, 2010 — 1 Comment

I saw this over at LivingCinema a few days ago, but because it kept playing over and over again, and it got really annoying, I decided not to post. But! Trailer Addicts has one on their embeddable players~

I can’t stand Ryan Reynolds because he’s so blah on screen, but the campaign is pretty good even if it does remind me of that CSI episode directed by Tarantino, in which Nick gets buried.

People are saying it’s time that LimeWire is put to sleep
or most likely…

According to the article, 60% of people use LimeWire. Really?

I haven’t used LimeWire in… at least, 8 years? I do know about two or three that use it, but that’s because they pretty much suck with anything related to computers. And I mean really suck.

I have recently used aMule because I needed to get three albums (of an artist… Ding Wei, if you must know), and the only place I found it was on this Chinese website that only supported aMule/eDonkey files. However, I haven’t used it for anything else.

After Napster — does ANYONE use that for legal downloads anyway? — I went through a lot of other programs, including AudioGalaxy, iMesh, Kazaa, eDonkey, LimeWire… and maybe a few others, but the lines have started to blur already.

What I have been doing for music? I have been listening to a LOT of stream music over at HaoTing.com [literally meaning “good music” or “good sound” or “pleasant to hear”], and whenever I decide the album is quite good, I download via any place. Those MP3s sit on my HD for a while until I finally add them on my iPod, and once they become my favorite “albums” [hint: albums, not single tracks], I look them up in different online stores, and actually buy the physical album.

The last album that has defy that system was Salyu’s Maiden Voyage, which I pre-order for fear of losing my copy of the limited edition with DVD concert… like I lost Seo Taiji.

First reaction was a shriek. What the hell had happened to my TheAuteurs.com account? Well, it had just turned into a MUBI account instead.

From indieWIRE;

It had to happen. The cinephile site The Auteurs has changed its name.

Cakarel wants to grow members into the millions. So he went on a quest for a new name. He called on ad agencies all over the world to find a simple, easily-typed name. “Find me my global brand, my Sony,” he told them. It took nine months, but finally an agency in Tokyo knew they had found the name. Mubi.

The word “movie” is mispronounced in many cultures that have trouble with the letter V. It isn’t a word in any language. It is a city in Nigeria. And Cakarel plans to make that city the movie-lover capital of the world.

Even if finding out about the change of names through indieWIRE and not TheAuteurs itself is just a little offensive, I could understand a change in branding. However, the change in brand seems to be a complete move towards the mainstream market to attract more members, who aren’t necessarily interested in auteur-driven films, and hence wouldn’t know how to type “auteur” in the first place… than a re-brand to actually make the product better for its core audience. It’s like Inca Kola trying to be hip and cool, when it doesn’t taste the same.

With this “strategic” branding idea, they have stirred up their community by having many users complaining about the change of name, and those who aren’t complaining? Well, they are indifferent to the change. Overall feedback seems to be quite negative so it has prompted forum boards by now-MUBI Efe (Cakarel) titled “Why did we change our name to MUBI

The most interesting part of it all, is their deals with the Sao Paulo Film Fest to stream their films — and possible future deals with the likes of Tribeca — and deals with Cannes.

Let’s just hope they continue to focus on Silents, Foreign Films, Classic Films and other hard to watch films, and/or other hard to find for people to share with, than mainstream Hollywood films.

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