Remember the days back back in the day when MTV was about music videos, and they had a show called Making Of the video before premiering a music video? Remember when they used to announce music videos and it was important? I miss those days…

And even though these music video directors talk about the big budgets given to only top artists, it feels like it’s been ages since I’ve liked a western mainstream music video. The Rihannas and Britney Spears don’t impress me — though, I gotta admit, I didn’t mind that Katy Perry music video for Wide Awake.

I don’t mind Lady Gaga, but her last couple of MVs have been lost to me.

There are some other music videos that are not so mainstream that have indeed peaked my interest… but I’m taking my eye candy — all of it — from crack Kpop music videos. Because… you know When Kpop Went Beyond American Pop.

The 2NE1s, Big Bangs, and other idol groups with their glossy and marvelous candy music videos infect my eyes and earworm into my brain. It’s hard for Korea to actually put some emphasis into their creatives and they should, so we must work with them on that. Otherwise… how will people know about directors Hwang Soo Ah and Cha Eun Taek?

Your music videos matter, Korea. Pull yourself together!