Archives For commercial

The commercials for Nintendo featuring Penelope Cruz and her sister work great. They still make me laugh. This one is still my favorite though;

Though, the other one with Mario Bros still has its charm. It’s also great to see that both versions in Spanish or English are difficult to pin-point which one was the original language. It doesn’t look like it’s been dubbed… or maybe it was shot twice, but it’s hard to tell if both version are slightly different.

So… back in April, Toyota released a series of animated short (commercials) called PES: Peace Eco Smile, which followed an alien who fell in love with an earthling, and at the same time showing you the wonderful things about their cars. The animation was in charge of Studio 4C and it looked pretty darn awesome [watch all the clips here].

Turns out Mercedes Benz also has a animated short commercial called Next A-Class, which follows a girl who is after the perfect bowl of ramen and gets two other guys to get on the mission…
Continue Reading…

I don’t really follow baseball, but that time I got to watch the World Series by chance, I ended up being an Ichiro fan, so I love this commercial. xD And I love that Yu-chan’s faster than him when snatching meat.

https://youtu.be/dF7YdQpmmww

Apparently they did a series, but you never know with these commercials any longer. They go PUFF all the time, even those that seem legit uploads.

Look at this cheese commercial shot for CNIEL -Centre National Interprofessionnel de l’Economie Laitière by the EURO RSCG Agency. It’s like a cute combination of The Host and… you know, Cheese. In Paris. xD

Client: CNIEL -Centre National Interprofessionnel de l’Economie Laitière
Agency: EURO RSCG – Creative Director : Christophe Coffre
Director: Ruairi Robinson
Production: Henry de Czar
Creature design: Jordu Schell
Cinematography: Macgregor
Music: The Moon is Shining for You de Kouz Productions
Post-producer: Nathalie Delvigne

So I have a complaint… I always get crappy detergent commercials — the Sapolio detergent Principe commercial suck, and it sucks even harder that women aren’t offended by them, as if women’s only thought in their heads was just to get a man after they’re done with laundry.

But then a couple of weeks ago, I saw Camucha Negrete’s face on a Twitter Ace promoted tweet. Then my mother came to me saying she’s seen the funniest detergent commercial since Ariel’s Chaca Chaca [clip] in the late 70s, which according to a comment on YouTube [1]:

el concepto se creo en México, en los años sesentas, fue Noble y Asociados con la primer Vicepresidenta Creativa, la publicista mexicana Cristina Gutiérrez de la Sierra quien inventó la frase y la hizo fuerte, después, la misma agencia de publicidad llevo el concepto a otros países de latinoamérica. De hecho dicen que ella escribía de una sentada las ideas y frases y es creadora de decenas de conceptos arraigados a la cultura latinoamericana.

Was a concept created in Mexico.

So it’s really no surprise at all that Ace, in all its region in Latin America, has employed the help of the Leo Burnett agency [1] to develop the concept of O Mistério Ace (The Ace Mystery) — for Brazil — or El Misterio del Sostén (The Bra Mystery), which stems from the fact that all Latin American countries have strong Telenovela roots. According to my search, the Brazilian version seems to have come by first with an array of different Portuguese Brazilian accent dubs [1] [2] [3] [4] [5], and the concept has now just made their debuts in different Spanish Latino versions from Argentina, Venezuela, Colombia and Peru.

https://www.youtube.com/watch?v=C3vO_dIJIZk

Note: The Chile version seems to be the same to the Argentina according to the uploads on the Ace Chile YouTube Channel.

In the commercial, the “mother-in-law” (played in the Peruvian version by Camucha Negrete, and different actresses in the others) finds a tarnished bra in her son’s room. Thinking it belongs to her son’s girl, she storms into a restaurant telling her son off, as well as suggesting her “daughter-in-law” to use Ace because it keeps whites clear.

Things then get complicated.

I don’t know how “viral” a detergent commercial can get considering the core of Telenovela audiences aren’t usually hooked online. But it’s a good commercial, nonetheless.

Eff you, Disney, for allowing this to your brand.

Eff you, Barneys, for doing what you do.

And a big eff you to the marketing team behind this for even thinking it.

Yu Meets Right On~

September 14, 2012 — 1 Comment

So Yu-chan has short hair for reals! She sports her new look in the new commercial for Right On and everyone is tweeting the hashtag #yumeetsrighton (if you’re interested in checking it out).

Yu is also all over the 2012 Fall/Winter catalog for the company xD, and she’ll also be sporting this new look in the cover issue of November 2012 of Mina Magazine.

The Right On YouTube channel also has a brief “interview” with Yu, as well as a short Making Of the CM. You can also browse their website~

You know, I’m not currently a big fan of Helados D’Onofrio mainly because since the mid-90s, the company has been regurgitating the same type of ice cream over and over again. There’s only many ways you can mix vanilla and chocolate on a stick, you know?

Their brand has gotten stuck in a way that it only does combinations of chocolate, vanilla, lucuma [1], and a very cringe-worthy hot pink strawberry.

Then again, the same thing happens with snacks and sweets. There’s only so many ways you can mix chocolate cookies with vanilla cream, or vanilla cookies with an assorted arrays of creams (yes, once again: chocolate, lucuma, strawberry… but sometimes mint and if they’re feeling adventurous, peanut.).

But as with many things you grow up, you can’t hep but have a weakness for the memories it brings back. I do remember enjoying my chocolate Buen Humor, the chocolate-cookie-vanilla-ice-cream Sandwich, the fruity Eskimo, and as a little kid it was all about the Copa K-Bana (you know, as in “Copacabana”), and the Vasito (little cup) which was a tiny cup with a one-single flavor “scoop” — Yes, it was either chocolate, vanilla, lucuma or strawberry.

The Bombones (chocolate bonbons filled with vanilla ice cream), the Jet (chocolate covered vanilla ice cream on a stick), Frio Rico (cone with vanilla ice cream with scattered chocolate, which has developed in coffee or dark chocolate versions lately), and I clearly remember Huracan (“hurricane”, water-based orange or lemon ice-covered vanilla ice cream), which had that silly commercial of… what was it? A sumo wrestler (?) wondering if it was “an earthquake or hurricane” and when tasting the ice cream, he would scream “HURACAN!!!”

But the one thing that brings the most memories to me are the D’Onofrio men and women who would bike the city blowing their horns to the typical sound of Helados D’Onofrio.

As a developing nation, we have been trying to minimize the sounds of the city (because we’re a very noisy city). Lima is filled with signage asking drivers to not honks their cars, etc. because noises are bothersome. Small business have sprung, with families opening small bodegas where they sell an assortment of things, and you guessed it, ice cream. This is why, D’Onofrio sellers cannot always be found riding their bikes everywhere around town — except for some neighborhoods that remain relatively small — and when you have the luck to run into one (a picturesque sight that brings many memories), they don’t really use their horns any longer.

So ever since I read this post, equaling the sound of a D’Onofrio ice cream seller to “the death cry of an exotic bird,” I’ve been thinking about them. The hard work it must be riding around the city, under the sizzling and humid summer, seeing people passing by and knowing that they now compete with little bodegas who sell ice cream which are properly refrigerated.

I feel a bug of making a documentary about them, but I haven’t work on film for years now. I feel inadequate, but I feel the need to put this out there. Somebody must do something to remember all of this, because… as Osen would put it — it’s in danger of been swept away with the times.

I’m not sure if these are print — actually, they seem to be Nike wallpapers, but can’t find other sizes — they’ve been making their rounds, and they’re awesome. :) Thanks to Cfensi for the heads up as well as some of the translations~

Following the Find your Greatness campaign Nike has been doing, the Chinese branch of Nike released these wonderful ads, with the slogan of 活出伟大 (Huo Chu Wei Da) and some awesome copy-writing.

Note: The translation of the copy is courtesy of Cfensi. xD

“There’s no absolute fairness, but there is absolute Greatness.” – About Chen Yibing’s silver-medal performance.

I was watching my YouTube upload feed, and was shown this commercial instead of the Telefonica Movistar one, and thought it was really good. At first, I thought it was just an Olympics commercial, then I went “duh!” it’s a Bounty commercial.

It was directed by Bram Van Riet for Caviar Content.

https://www.youtube.com/watch?v=esGVOzZcvS8