It’s all about money, of course. The International Olympic Committee wants to retain all the control of its brand — who can blame them? — and to retain its control online, it took the social media control from the London Olympic committee, unlike what happened back at the Vancouver 2010 Olympics.
To Olympics lovers’ surprise, the Vancouver Olympic Committee was allowed free social media range, which they put to good use with online apps, tweeting athletes interacting with fans, the whole shebang . I don’t actually care about online apps (nor Vancouver’s nor London’s), and I don’t care if athletes tweet. My only interest in the Olympics is watching the games and finding photographs xD
Cool photo, huh?