Nike China: Olympic Find your Greatness Ads

August 11, 2012 — Leave a comment

I’m not sure if these are print — actually, they seem to be Nike wallpapers, but can’t find other sizes — they’ve been making their rounds, and they’re awesome. :) Thanks to Cfensi for the heads up as well as some of the translations~

Following the Find your Greatness campaign Nike has been doing, the Chinese branch of Nike released these wonderful ads, with the slogan of 活出伟大 (Huo Chu Wei Da) and some awesome copy-writing.

Note: The translation of the copy is courtesy of Cfensi. xD

“There’s no absolute fairness, but there is absolute Greatness.” – About Chen Yibing’s silver-medal performance.

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