I’m trying out a new type of posting.

I found this commercial for Rede Telecine [1], a 2min. short done by Rio de Janeiro-based animation studio BEELD.motion for the campaign Vá ao Cinema (Go to the Cinema).

Titled O Homem que Nunca Tinha Ido ao Cinema (The Man Who Had Never Been to the Cinema), the short tells the story of a bitter man who dreads movie theaters because he doesn’t understand them… until he does.

You can check out BEELD’s concepts and storyboards here.