The Evolution of Mobile Phone Dramas

November 3, 2009 — 1 Comment

I haven’t used a cellphone since someone stole mine nearly 3 years ago, but I’ve seen it moving towards it. I mean, I still think it’s gonna be tricky watching the show on my phone while making sure no one is following me to mug me.

Stories on forums that became premises for films, blogs that became books, etc. After all, everyone’s got something to say. Then came the days when Marketing caught up with technology, and we began with viral videos. We love viral videos, you’ve probably received thousands of emails from different people all sending you the same goddamn video.

Then there’s Mobile Phone Dramas. Sort of a hybrid between a series and commercials.. or other PR material, maybe a mix between short films and commercials that end up becoming a movie… like the Kit Kat short films by Shunji Iwai starring Yu Aoi and Anne Suzuki that became the film Hana & Alice. And so came Shunji Iwai again, this time with LISMO Channel and their nine 5-minute episodes titled Koibana ~ SUIKA to Bansoukou ~ (恋ばな ~スイカと絆創膏~) directed by Kodomo no Kodomo director Koji Hagiuda.

Iwai, who is producing, has mentioned the high quality of this drama, and seems to be interested in turning this idea into a feature film. In reality, anyone can say whatever they want to say, but if anyone can make a Phone Drama and turn it into a film is Iwai. I mean, after turning Kit Kat into Hana & Alice, I believe anything can be possible.

But how far have we gone… 45 minutes of Koibana may turn into a feature film, short stories become nearly-three-hour films… Facebook becomes a movie, episode recaps as if they were on Facebook. What’s next? Twitter movies? After all, there are Twitter accounts for television characters already. Yes, definitely… a Twitter movie in the future. Anyone wants to discuss a story idea?

There’s already people on LiveJournal doing roleplay (though with real people), we can make one work, right? Anyone want to pitch in? It’s casting time! LOL Just gathering people who have the time to pretend they’re a character, and see where we go. xD

While Asia is taking product placement and marketing to a whole new level, here… they try to shove ads and other silly commercials on printed media. And more commercial time. And more clicking banners.

Also, I might need to add a new category besides Television. xD

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  1. personal.amy-wong.com – A Blog by Amy Wong. » Blog Archive » BeeTV Mobile Phone Dramas Create Buzz - June 15, 2010

    [...] have been talking about Mobile Phone Dramas for a while here… a little more than half a year. Then there’s Mobile Phone Dramas. Sort of a hybrid between a series and commercials.. or other [...]

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